EVERGREEN, Colo. – Pure Spectrum CBD announced today that they have partnered with Moxie Multisport, a full-service bike shop and multisport training facility based in Scottsdale, AZ.
Moxie will sell Pure Spectrum products in their store and work as an affiliate partner to introduce CBD to their customers and athletes.
The partnership bolsters Pure Spectrum’s presence in the triathlon marketplace, following their historic signing with USA Triathlon in 2019 – marking the first cannabis company to partner with a Team USA National Governing Body.
“When we look to partner with groups or individuals, it’s important their values and goals align with Pure Spectrum’s. Blake has done an incredible job building this company and community,” said Pure Spectrum founder and CEO Brad Bell. “We made a commitment to bring Pure Spectrum to this community when we partnered with USA Triathlon. Today’s announcement helps us honor that commitment.”
That prior relationship with USA Triathlon, as well as their sponsorship of The CrossFit Games, gave Moxie Multisport the confidence to pursue a relationship with Pure Spectrum.
“With all of the CBD companies out there, it was refreshing to see one so transparent and willing to invest in the space where we live and play as well,” said Moxie owner Blake Uptain. “We look forward to being the first educators in the tri-space on the efficacy and safe use of CBD for training and recovery.”
Pure Spectrum CEO Brady Bell has accepted a speaking invitation for Moxie’s Cactus Camp this month.
His appearance will kick off the educational effort of the partnership, giving coaches and athletes in attendance a chance to hear about the company and ask questions from the founder.
About Pure Spectrum CBD:
Pure Spectrum CBD became the first cannabis company to partner with a professional sports organization, with their 2018 sponsorship of The CrossFit Games.
Since then, they also became the first cannabis company to partner with a Team USA NGB, with both USA Triathlon and USA Weightlifting on their partner roster.
They have been recognized as The Best CBD Brand in 2020 (The Cannabis Business Awards).
About Moxie Multisport:
Moxie Mutisport was formed to provide multisport athletes with a social and supportive environment that makes training and competing in triathlons fun and challenging.
They offer a host of cycling and triathlon specific gear to help you look and train at your very best. Visit their website to learn more about the specific products they offer.
They strive to create a competitive family environment that allows athletes the opportunity to train together while improving individually on a daily basis.