USA Triathlon’s historic announcement they had partnered with a CBD company in 2019 made headlines across the globe.
This week, the CEO on one side of that deal, shares the story of how it became a reality.
Pure Spectrum founder and CEO Brad Bell was asked to speak at the 2020 USA CBD Expo, the largest industry show in America.
“If you want to follow our blueprint, our trajectory into this marketplace – it’s hard. It takes time. It takes money. Above all it takes placing the value on the people not the profit,” said Bell.
“I hope those who attend this speech will see the long-term value in doing things the right way – and will help me and others create a sustainable future for our industry.”
Bell’s speech will take place at the Expo in Las Vegas, Nevada on Thursday afternoon.
For more on the history-making announcement, check out Pure Spectrum LIFE TV: Episode 2: HISTORY.
Catch up on all past episodes by subscribing to the Pure Spectrum YouTube Channel.