Pure Spectrum Announces Change in Leadership
Posted: Aug 31, 2021
EVERGREEN, Colo. – Pure Spectrum CBD, LLC announces that effective immediately,
Brady Bell will no longer serve as Chief Executive Officer of the company.
Daniel Huerter has been named as the new CEO. Mr. Huerter was one of Pure Spectrum’s
founding members, where he played an integral role in the rapid and successful growth
of the company.
Huerter has made a name for himself in the hemp industry and is recognized for being
the first person to appear on National TV discussing the benefits of CBD for athletes.
His appearance on CBS Sports took place at the 2018 Crossfit Games, where Pure Spectrum
made history as the first cannabis company to partner with a professional sports
organization. He takes the helm of the company he co-founded in 2016 with a goal
of restoring Pure Spectrum to its past success.
“Pure Spectrum is a company well-positioned to be successful, thanks to the incredible
team they have in place – many of whom I know well and have worked with closely in the
past,” said Huerter. “I am excited to be back – and eager to serve the company as we focus
on helping as many people as we can.”