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Daniel Huerter CEO
Daniel Huerter brings his entrepreneurial spirit back to the company he co-founded in 2016. After graduating from University of Kansas in 2012, Huerter pursued a successful career with a Fortune 500 software company. He quickly gained the trust of high-level clients in the public sector like SMU, Cal Poly, and even The United States Senate. His drive and passion to create something he believed in, helped push him to take the risk and leave that career behind - rolling the dice with a cannabis startup in the early days of the CBD boom. Huerter would become the first person to ever speak about the benefits of CBD for athletes on national television, highlighting the company’s partnership with The CrossFit Games on CBS Sports in 2018. He would continue to help Pure Spectrum grow and achieve history-making milestones, before stepping down as COO in 2019. After co-founding and helping run a hemp distribution company from 2019 to 2021 - Huerter answered the call from his first company - asking him to return and take over as CEO. If Daniel isn’t at his desk at Pure Spectrum’s headquarters, you might be able to find him at the music studio he co-founded, volunteering for organizations that help young entrepreneurs - or crushing a workout before spending time with his family, girlfriend and dog.
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Brock Wood CFO
Brock's extensive financial experience obtained in commercial lending at both the small business level and middle market level, coupled with the experience of managing the financial and administrative aspect of two different businesses provides the business and financial awareness necessary for his role as CFO at Pure Spectrum. His background in the agricultural community the last three years at 96 Agri Sales, Inc., has garnered the respect of the agricultural community in central Kansas. He obtained his Bachelor’s in Business Management from Fort Hays State University, and his Master’s in Business Administration from Baker University.
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Seth Waggener Chief Marketing Officer- Pure Spectrum
Since watching All The President's Men when he was 18, Seth knew he wanted to be like the famous reporters Woodward and Bernstein - holding the powerful accountable. A 16 year career as a television news producer delivered half a dozen Emmy Awards, and numerous other national accolades. From TV News, Seth "switched sides" so to speak and became the spokesperson and communications consultant for Governor Matthew H. Mead in Wyoming. He moved to Colorado and started his own media company. It was while running this company that he came in contact with the Pure Spectrum team, producing and writing their commercial for the 2018 CrossFit Games. In addition to his role as Chief Marketing Officer, Seth writes, hosts and produces Pure Spectrum LIFE - a content series that includes a podcast, vlog and email newsletter. Seth has two sons and lives in Morrison, CO with his English Bull Terrier, Gracie.
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Carla Neilsen Marketing Digital Media/Brand Manager
Carla’s passion for art, design, and wellness led her to Pure Spectrum in January 2018. She enjoys the creative freedom her position offers producing motion graphics, photography, and brand management. Carla is proud to represent Pure Spectrum in an industry revolutionizing health and science.
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Zachary Croteau Research and Development/Quality Control Manager
A Colorado native, Zach, is a well-educated, ambitious entrepreneur with a passion for bettering himself and his community. In his time as a team lead with Pure Spectrum he's gained unwavering knowledge and met illustrious teammates turned friends. Zach believes robustly in the cannabis industry and the benefits it provides for his family and friends. Zach hopes one day the world will be educated enough to consider the hemp/cannabis plant a medical marvel, and make it accessible to all.
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Shelly Swanke Executive Sales Manager
Shelly has been a part of Pure Spectrum CBD since February of 2018. She left the comfort of her 15 year sales career in printing and packaging world to pursue her passion for the emerging hemp industry. A natural ambassador of plant medicine, Shelly sought to partner with like-minded individuals with equal passion for helping others and raising the bar of the hemp industry every day. She strives to lead the sales team with honesty, integrity, and a drive for success. Shelly earned a Master's in Science from Clemson University and has been a teacher in the Colorado and International yoga community for over 10 years.
